How to Use Justuno Quizzes & Lucky Orange Analytics To Increase Conversions

1. Identify Visitor Behavior Patterns With Lucky Orange

Lucky Orange Dynamic Heatmaps show an aggregated view of where people are interacting with your website. You can see all visitors to the page or filter down to specific groups, such as geographic location or UTM parameter.

For Sodanca, heatmaps revealed that first-time visitors showed the most interest in the Adults collection. Digging deeper into drop-down menu interactions, the team saw that engagement was heavily focused on leggings and footwear categories including ballet, pointe, jazz and tap shoes.

By applying filters to heatmaps and session recordings, you can uncover more specific patterns in user behavior. Explore differences across key segments, such as:

• First-time visitors vs. returning customers

• Desktop users vs. mobile users

• Paid campaigns vs. organic traffic

• International audiences vs. local visitors 

2. Create a new Justuno Workflow for a Targeted Quiz

   
   

The next step: Create a quiz in Justuno based on visitor patterns you discover in Lucky Orange. 

For example, Sodanca discovered that first-time visitors had clear preferences in their navigation and product lines—a great opportunity to deploy a survey. 

Using Justuno, the quiz workflow could look like this: 

Triggers: Activate based on first-time visits and interactions (clicks and/or hover-over) within the Adults collection from the top navigation

Dynamic Flows: Adapt the quiz based on visitor responses.

• Let’s say the first step says:  “You’ve earned 15% off! What product are you looking for today?” with options for shoes, bodywear and accessories. 

• Selecting “shoes” could lead to a follow-up question about the type of shoe, followed by recommendations for popular items in that category. 

• Selecting “bodywear” could prompt a second question about the type of clothing with tailored product suggestions that populate based on the response. 

• Selecting “accessories” could proceed with a second question about the dance style that then refines recommendations for related products. 

  
  

Justuno also offers additional segmentation options like:  Geographic location, Cart value, Traffic source (e.g., email click-throughs) and Purchase history. 

While Sodanca could streamline the shopping experience for first-time visitors to help them find their products faster with a quiz, other businesses can use similar strategies to re-engage returning customers. 

For example, if Lucky Orange data showed high engagement and session duration from returning customers, you could target customers who have a purchase history exceeding $50 but currently have an empty cart, reactivating them through an email campaign combined with a well-placed quiz. 

By combining Lucky Orange behavior insights with Justuno’s powerful marketing automation tools, you can create personalized, engaging experiences that drive conversions and meet your customers’ needs.

3. Add Interaction Events into Lucky Orange

Inside Lucky Orange, you’ll be able to see how visitors interact with your quiz using Dynamic Heatmaps or Session Recordings. If you want to evaluate engagement at more granular levels, you can set up custom events. 

You can do this two ways:

• Add an element-based event within Lucky Orange for every step of the quiz

• Use Google Tag Manager to add quiz interaction events. Connect Lucky Orange to your Google Analytics account to see this information automatically pass into Lucky Orange

Sodanca used Google Tag Manager and Google Analytics to pass events into Lucky Orange, giving them event data to get the full picture of how their Justuno efforts impact conversions. 

The events they created to represent interactions with their Justuno quiz include design_view, design_close, switch_to_frame, click_action and discount_shown. As you can see below, these are super easy to find and use inside Lucky Orange.

4. Evaluate Quiz Responses and Behavior

Even without events in place, you can still review interactions with the quiz. For example, you can watch session recordings of visitors interacting with the quiz and then follow the rest of their session to see how it impacts navigation and conversion.

If you track interactions with events, you can take it even further for a deeper analysis: 

• Build a Lucky Orange Conversion Funnel to monitor quiz interactions and analyze how that engagement impacts the way user click on navigation and add-to-carts.

  
  

• Filter Session Recordings by engagement events to replay and observe how behavior changes based on their quiz interactions.