How AI Tools Help You Create High-Converting Landing Pages

Crafting effective and beautiful landing pages involves more than just sleek design—it's a meticulous process of tweaking small elements to squeeze out more conversions while balancing usability and aesthetics.

This is where advanced technology transforms the game. AI landing page builders and LLM chat tools streamline this tedious process by allowing users to efficiently generate content, design layouts, and automate adjustments without requiring technical expertise. These powerful tools enhance user experience and conversion rates, making the process not only faster but more accurate. With AI leading the way, you can create compelling, custom landing pages that deliver results with minimal effort.

How to Create Custom Landing Pages

There are two main ways to leverage advanced tools for landing pages.

AI Landing Page Builder

These tools simplify the process by allowing you to input key business details, such as your company name, a brief description of your services or products and key brand elements. From there, you can choose from a variety of design templates, which can be further customized to create a tailored experience in just a few clicks. Some of these tools are a true landing page generator, while other help you build landing pages by providing a combination of graphics and messaging variations.

LLM Chat Interfaces

Most businesses have at least experimented with LLM tools at this point. Unlike a landing page builder, an LLM chat interface (like ChatGPT) acts as a limitless resource for marketers and designers alike, offering insights and guidance on virtually any topic, including websites and landing pages.

In this blog post, we’ll primarily focus on how to use LLM chat to enhance your landing pages quickly and accurately—giving you specific prompts to create high converting landing pages.

Advantages of Technology in Crafting Landing Pages

The rapid development of AI powered landing page technology completely changed the game for teams looking to scale landing page creation. With the aid of an AI landing page builder and LLM chat tools, businesses can outpace their competitors, delivering captivating landing pages that engage visitors like never before.

But this technology isn't just about saving time and money—it's designed to be accessible to everyone, no specialized training required.

While it might seem intimidating at first, modern tools are crafted for users of all skill levels, backgrounds, and experiences. No technical expertise is necessary.

All you need are the right prompts, and we’ve got you covered with them below.

Prompts You Can Use For High-Converting Landing Pages

To effectively use AI powered tools to help create landing pages, start by crafting clear and thoughtful prompts. The quality of your prompts directly impacts the relevance and accuracy of the responses you receive. By learning how to ask the right questions, you can fully leverage these tools to elevate your landing page design and strategy.

To help you get started, here’s a list of prompt ideas, organized by landing page elements. We recommend providing the following key details with every prompt:

1. Product/Service Description: Clearly outline your products or services along with their standout features.

2. Target Audience: Define your audience, including their demographics, interests, and pain points.

3. Unique Selling Proposition (USP): Highlight what makes your product or service unique.

4. Competitors: Identify 1–4 top competitors to provide context.

5. Tone/Style Preferences: Specify the desired tone—whether it’s professional, playful, urgent, or something else.

Where additional information is helpful, we've noted it alongside the relevant prompts.

Landing Page Headlines

PROMPT: What is the main benefit of my product/service, and how can I convey it in a compelling headline?

Additional details to include:

• Call-to-Action (CTA) Intent: Specify the exact action you want your audience to take after reading the headline (e.g., click a link, sign up, make a purchase).

PROMPT: Create a headline that tackles a common pain point of my target audience and offers a solution.

Additional details to include:

• Audience pain points: Identify specific problems, frustrations, or challenges your audience frequently encounters that your product/service can resolve.

PROMPT: Can you craft a headline that incorporates a statistic or fact to build credibility and attract attention?

Additional details to include:

• Defined topic/subject matter: Provide a specific area or aspect of your product/service to which the statistic should relate.

• Purpose of the statistic: Clarify whether the data aims to highlight a benefit, address a pain point, or compare alternatives.

Sub-Headlines

PROMPT: Can you craft action-oriented sub-headlines to inspire visitors to take the next step?

Additional details to include:

• Desired Action: Clearly define the specific action you want visitors to take.

• Current Promotions/Offers: Highlight any discounts, promotions, or limited-time deals to create urgency.

• Customer Pain Points or Needs: Address the challenges or needs your audience faces and showcase how your product or service provides the solution.

PROMPT: What sub-headlines can effectively showcase customer testimonials or success stories?

Additional details to include:

• 1-3 Testimonials or Reviews: Share compelling success stories from your customers.

• Testimonial Context: Explain the relevance of the testimonials, such as how quickly the customer benefited from your business.

PROMPT: Create sub-headlines that highlight the transformative results customers can achieve with my product or service.

Additional details to include:

• Transformative Results: Specify the outcomes or improvements customers have experienced through your product or service.

• Success Metrics: Include measurable data such as percentages, statistics, or qualitative feedback to illustrate the effectiveness of your offerings.

Calls-to-Action (CTAs)

PROMPT: Can you suggest high-impact, urgency-driven CTAs for limited-time offers or promotions on my landing page?

Additional details to include:

• Promotion/offer details: Describe the offer, including urgency or timeframe like "limited-time" or "this week only."

• Visual website elements: Will the CTA be used on the web page as a button or banner?

PROMPT: What creative CTAs can encourage users to download a resource (e.g., eBook, guide) by emphasizing its value?

Additional details to include:

• Resource description: Provide a brief overview of the eBook or guide, including its purpose and key takeaways.

• Resource benefits: List specific benefits of downloading the resource, such as skills gained, knowledge acquired, or solutions to problems addressed.

• Format and length: Include details about the format, such as a PDF, and the length of the resource, such as the number of pages or minutes to read.

PROMPT: Generate irresistible CTAs that invite visitors to explore my product or service in more depth.

Additional details to include:

• Primary benefits of your products/services: List the top benefits that customers can expect from your product or service. Focus on how it solves problems or enhances the customer's life.

• 1-3 testimonials or reviews from your customers: If available, include specific success stories or testimonials that illustrate the value of your product/service.

Media (Images, GIFs, and Videos)

PROMPT: When should I use video content instead of images or GIFs on my landing page to maximize user engagement?

Additional data to include:

• 1-3 primary goals of the landing page: Clearly define the purpose of your landing page (e.g., lead generation, product promotion, or brand awareness) to determine whether videos, images, or GIFs best support your objectives.

• Available resources: Assess the resources at your disposal, such as budget, time, and expertise, to decide whether creating high-quality video content is feasible.

PROMPT: Suggest visual elements that can enhance my CTA, making it more eye-catching and engaging.

Additional data to include:

• Content type: Specify the type of content surrounding the CTA (e.g., text, images, or videos) to ensure the visuals complement the overall design.

• Current CTA details: Share information about your existing CTA text, design, and placement to refine and enhance its visual appeal.

• Competitor examples: Provide screenshots of standout elements from competitors’ landing pages or websites to inspire innovative and effective design solutions.

PROMPT: What types of hero images would best convey the atmosphere and value of my product/service to [audience]?

Additional data to include:

• Hero context: Explain where the hero images will appear (e.g., website landing page, promotional materials, or social media) to tailor their design for maximum impact.

Tips for Using Landing Site AI Tools

To maximize the benefits of using AI when creating your pages, consider these tips for success:

• Keep It Simple: Create clutter-free pages with a single, clear CTA. Focus on one primary goal to make it easy for visitors to take action.

• Use High-Quality Images: Use high-quality images that are relevant to your product or service to create a more engaging and professional-looking landing page.

• Optimize for Mobile: Ensure your landing page is mobile-friendly. A mobile-optimized landing page can help you reach a wider audience.

• Test and Iterate: Continuously test different versions of your landing page and make improvements based on the results. This iterative approach will help you refine your landing page and achieve better performance over time.

• SEO: Use AI to create an SEO strategy in just a few clicks to improve search engine visibility by automating keyword research, generating high-quality content, optimizing on-page elements, enhancing user experience and analyzing performance metrics in real-time.

Transform Your Landing Pages with AI

The days of creating landing pages through best guesses or labor-intensive research are over. AI tools provide instant, actionable insights to craft stunning, high-converting landing pages tailored to your audience.

Whether it’s generating the perfect headline, selecting the ideal image or fine-tuning your CTA, AI is changing the game.