How Dia Creative Grew A Client's CVR By 77% Using Lucky Orange

Dia Creative, a digital marketing agency, has made a name for itself in the past four years by helping businesses achieve extraordinary results through tailored, data-driven strategies.

The agency was founded with a clear mission: to empower clients to take control of their marketing and digital assets, all while enjoying the process of creating beautiful things.

We connected with Dia Creative Founder, Andreea Borcea to learn how they apply their digital expertise across a diverse set of industries and client sizes.

About Dia Creative: Digital Marketing and Website Development agency focused on email marketing, social media and conversion-focused SEO to grow customers revenue organically and sustainably. In just four short years, the agency has generated its clients $150M in revenue and achieved 350% growth.

Industry: Marketing Services

Website: https://diacreative.com/

Using Lucky Orange in Client Sessions

Dia works with B2C and B2B customers in highly regulated industries as well as highly competitive e-commerce industries. In most scenarios, introducing Lucky Orange is one of the first steps used to understand the user experience on the client's website.

Most often, Andreea and other analysts on the team start by examining scroll heatmaps of key pages on the website. The most common change Andreea makes is rearranging element and messaging order. They find that moving a landing page CTA or social proof icon to the top of a page can immediately increase engagement.

After checking that research box, Andreea will move into studying specific visitors by watching a full session playback. “If this isn’t a main issue I see right away, then I’ll dive into session recordings to see what elements tend to turn users away.” Andreea said.

Identifying and Resolving Unclickable Images with Heatmaps

One underapreciated aspect of website performance is image functionality—specifically whether they are clickable or not. Unclickable images (pictures that users expect to interact with but cannot) often lead to user frustration and missed opportunities for engagement.

Recently, while working with a children’s clothing brand, Andreea addressed issues related to unclickable images with help from Lucky Orange.

The site's homepage featured a product collection section displaying four products in a row, pulling directly from the store's Shopify catalog. Surrounding this section were various lifestyle images, including group photos of children and individual shots of kids wearing cute outfits.

Using Lucky Orange, Borcea and her client discovered a high percentage of visitors bounced after viewing the home page. They used heatmaps to see where visitors were clicking. Users were confused by the fact that they couldn't engage with the individual images.

To fix this situation, either link the images through to a product collection or design the image gallery to make them clearly not something you can click.

Lucky Orange Pro Tip: Frustrated Visitors and Rage Clicks

The previous example is a great story of finding frustrated visitors. Here's another way to discover a group of people who aren't having a great time on your site.

To quickly find instances of frustration on your site inside Lucky Orange, navigate to Lucky Orange Discovery and choose the Optimization Opportunity, “Show me what people who had a frustrating experience did on my site.” Once you click "Discover" you’ll be taken to Visitors with a filtered view (seen below) where you can directly jump into sessions.

Lucky Orange Dynamic Heatmaps also have filters that can help you identify rage clicks, which are repeated clicks on the same area of a page with no action happening. Rage Clicks can be a sign of frustration and can indicate a poor user experience.

To see rage clicks on a Lucky Orange Heatmap, you can:

• Use the filters to find key events that signal visitor frustration

• Toggle on the rage click map in the Heatmaps side panel

• View the number of rage clicks and where they occur on the page

After using this functionality, Andreea helped her client restructure the image section to be more user-friendly. This included making all the images on the homepage clickable to align user expectation with website functionality, providing a more seamless browsing experience.

“Not only did this change improve time on site, it also improved the path to conversion. Users were now able to get to the items they wanted in less clicks. They browsed less and bought more often,” Borcea said.

After working with the company and incorporating this conversion technique, the brand increased their conversion rates from 1.75% to 3.1%.

Optimizing Ad Performance with Form Analytics

Lucky Orange Form Analytics provides key form metrics like time to start, repeat fields and field abandonment. This easy-to-follow data helps you optimize the form as a whole and each field individually.

Dia Creative worked with Corporate Offers, a snack box company, to optimize their forms leading to improved paid ad performance. 

“Lucky Orange really helped us tweak our messaging so it makes more sense from ads all the way through the forms. We can see exactly where people are hesitating when they fill out their info, which has been a game changer for us” said Borcea.

By digging into the data on how users interact with forms, DiaCreative was able to spot problem areas and make changes to make the process smoother. Borcea adds, “It’s been great for understanding which field causes users to pause or give up. From there, we can fix those issues and boost the completion rate.”

Combining Landing pages to eliminate confusion

Lucky Orange also played a key role in Dia Creative's work sorting out landing pages for Corporate Offers.

Initially, they had separate pages for offering snack subscriptions and gifting options, which often confused users who were interested in both sides.

“We tried merging the pages, splitting them up, and merging them again. After using A/B testing alongside Session Recordings, we were able to fine-tune our approach so to create a more straightforward landing page and form experience,” Andreea said.

By combining landing pages, Dia Creative aimed to simplify the user experience, making it easier for customers to find what they were looking for, like office snacks or gifts, without the hassle of navigating separate landing pages.

With this simple switch, the site's lead form saw 35% more engagement and the new landing page had 3x more conversions.

Don’t just track, understand

Are you an agency looking to elevate your client work and achieve measurable success? From real-time visitor insights to heatmaps and session recordings, we’ve got everything you need to make data-driven decisions and drive remarkable results.

Try adding Lucky Orange into your toolkit with a free 7-day trial. See why so many agencies trust us to enhance their digital strategies.